Jeanette Helen Wilson
Content, Strategy & Development
Jeanette creates effective, targeted web and print content for our clients. An experienced tutor and trainer, she plays a key role in creating and delivering our seminar content. In her spare time, she patiently corrects spelling and grammatical errors for us and our clients.
Jeanette's Background
After achieving a BA Honours degree in English in 1998, Jeanette went on to complete a Masters Degree in Creative Writing in 2001. She then trained to be a Main-Grade Lecturer in Post-Compulsory education, specialising in English and functional skills for ten years.
Jeanette's specialisms with Fresher and Prosper are copy-writing and blog posts. She has written numerous articles for our websites and has created unique, inventive blog-posts to boost and diversify our clients´ web presence.
Specialities:
- Proof reading: Checking the content of your website is spelt / punctuated correctly and the grammar is accurate
- Writing articles that relate to your industry: to your exact specification
- Engaging with bloggers who relate to your industry
- Suggesting possible changes to your text to optimise readability
Quote:
'It isn't just what you say, it's how you say it'
Social Profiles
Status Updates from The F&P Team from Jeanette Helen Wilson
-
Jeanette Helen Wilson
Just finished the first draft of a new e book for our customers based on our seminar : The Art of Viral Content!
-
Jeanette Helen Wilson
Working on our new series of articles all about social media for business... if there is anything in particular you would like to know about, let me know!
-
Jeanette Helen Wilson
Looking forward to meeting some new people at our networking evening tonight... hopefully they will like the cakes I have made!
-
Jeanette Helen Wilson
If you ever wondered why you need a copywriter, look no further than this article!...
-
Jeanette Helen Wilson
Looking forward to our networking event this evening! Join us if you can, sign up on our events page...
-
Jeanette Helen Wilson
Really good to get out and about today in Nottingham and talk to local business owners!
-
Jeanette Helen Wilson
Interesting article in The Guardian about Facebook's new algorithm for filtering out spammy headlines... to draw people in who when they click find that the article does not fulfil what was promised in the headline. This is something we addressed yesterday evening in our seminar. Making sure that your headlines do not give false promises and that your articles do exactly what they say on the tin now not only pleases your readers, but is also more likely to be seen on social media platforms too...
-
Jeanette Helen Wilson
We have a serious skills gap in the UK, according to The Guardian in the area of computer technology. Would be interesting to hear your thoughts on this article, everyone!
-
Jeanette Helen Wilson
Revving up for our new series of seminars... see our Events page for details!
-
Jeanette Helen Wilson
Want to optimise your landing / home page? Here's a background article for you...
News Items by Jeanette Helen Wilson
-
New Google Algorithm to Penalise Pirate Music Sites
Monday 27 October 2014
Google's senior copyright counsel Katherine Oyama has announced a new algorithm which will effectively penalise pirate websites.
-
Outsmarting Your Competitors Online: F & P's New Seminar
Thursday 23 October 2014
-
Bash Bug a Bigger Threat than Heartbleed, Experts Warn
Monday 29 September 2014
Linux software users have been warned that a bug, if left unchecked, could see hackers taking over their operating system.
-
Free Seminars Helping Nottingham Business Owners
Tuesday 23 September 2014
Fresher and Prosper's series of free seminars and networking events offers practical guidance on a wide range of web related topics such as Blogging for Business, SEO Made Simple and The Art of Viral Content
-
Fresher & Prosper start new Web Wednesday group on Meetup
Tuesday 02 September 2014
Fresher & Prosper have started a new networking group for everyone interested in web and business, on the popular social site Meetup
-
High percentage of Product Pages 'Dismal', says NNG
Monday 01 September 2014
This recent study by Amy Schade, writing on the prestigious NNG website, reveals that most businesses are failing to write winning product descriptions.
-
First Web Wednesday Seminar a Resounding Success
Thursday 21 August 2014
The first seminar in a new series of free events under the banner 'Web Wednesdays' was entitled 'Blogging for Business'
-
Robots to Oust Humans in the Job Market?
Monday 11 August 2014
A new study by Pew Research looks at the near-future predictions for how artificial intelligence will shape our working lives by 2025
-
One-Third of Events Attendees Disappointed, say Eventbrite
Monday 04 August 2014
According to a recent survey by Eventbrite, over one-third of people who attend business events feel disappointed by its content, so there is a large gap in the market for events that deliver.
-
Why Online Customer Reviews are Essential For Growing Your Businesses
Monday 14 July 2014
A look at a recently published consumer survey that highlights the importance of positive customer reviews to enhance your business' online presence
Articles by Jeanette Helen Wilson
-
How to write a unique blog
Friday 31 March 2017
Follow our guidelines on how to successfully Blog for business, creating interesting articles your readers can't get enough of.
-
5 Ways to Start Your Own Blog
Monday 30 January 2017
It's common knowledge that blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers. Follow our quick tips to help you get started.
-
Why Being Mobile Responsive is Essential for Business
Thursday 21 July 2016
More people own a mobile phone than a toothbrush: Here's why being mobile responsive is essential
-
The Priming Effect: Part 1- Make it Work For You
Wednesday 08 June 2016
In Part One we'll discuss what priming is, how powerful it can be in influencing people’s attitudes and behaviours, and how it can also be used to give people a subtle nudge in your direction when it comes to buying online.
-
The Psychology of Decisions: Part Two
Monday 21 March 2016
In Part One, we looked at how using a subtle blend of psychology and simple, high-quality content can help to woo potential customers. In Part Two, we’re going to talk about how your website can enable the decision-making process, helping your potential customers on the smooth path to purchase...
-
How Humanising Products Can Help Them Sell
Monday 29 February 2016
This article explores the idea of anthropomorphisation, the mental process of perceiving objects as having 'human' qualities. It goes on to discuss how giving your products human-like qualities can increase your sales and the loyalty of your customers.
-
What is Behavioural Web Design?
Thursday 28 January 2016
Behavioural Web Design sheds new light on design theory - demonstrating that our decisions are rarely as rational and conscious as we might think.
-
Defamiliarising the Familiar
Wednesday 13 January 2016
Making the familiar seem new and unfamiliar is the process of defamiliarisation. This article looks at how marketers can make subtle changes to alter the way people perceive a situation.
-
.jpg)
Individual Differences and How they Influence Online Behaviour
Tuesday 06 October 2015
Understanding how human beings work and what makes them tick can have a profound affect on our website’s success. In this article we'll be looking at the four basic personality types, how they're likely to behave online and how we can become more responsive to individual needs.
-
Reasons to use Google +
Wednesday 21 January 2015
It’s no secret that harnessing the power of social networks can help to boost your business online. But if you have limited time to spend on social media, which platforms are the best ones to be on?
