One-Third of Events Attendees Disappointed, say Eventbrite

Jeanette Helen Wilson

Published Mon 04 Aug by Jeanette Helen Wilson in Web News

According to a recent survey by Eventbrite, over one-third of people who attend business events feel disappointed by its content, so there is a large gap in the market for events that deliver.

Events for Business Growth and Learning

A recent survey conducted by Hubspot and Eventbrite found that 84% of events attendees see this activity as an integral part of their job.

79% go to events business events specifically to learn something new.

However, less than a third of the people surveyed felt satisfied with what the events offered. This means that on the whole there is a considerable gap in the market. 

So if you provide business events such as networking, workshops or seminars, there are many ways in which you can rise above the crowd...

Content Can Draw Attention to Your Events

Writing content that focuses on your target audience's key challenges and issues can help to generate interest in your event. Follow this content with a call to action to attend one of your targeted events is a great way of hooking interest.

The type of content you can use to generate interest include:

  • Blogs
  • Articles
  • Press releases
  • Videos
  • Images

Promote Your Event

Once you have created this content, you can generate traffic to it by numerous channels including:

  • Social media platforms
  • Email marketing such as targeted newsletters
  • Calls to action
  • Word of mouth
  • Printed materials such as posters, leaflets and fliers

And Finally...

Where many fail to impress is confirmation emails: this is the first official point of contact between event organisers and their attendees, so it should be timely and accurate as well as friendly and descriptive.

Any thoughts on the issues raised in this article? Use our comments section below. Or visit our ask an expert page for useful tips and advice on this or any other web-related issue...

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