David Guetta on Piracy: "You can’t fight progress, so you better embrace it"
For over a decade piracy has been a hot topic in the film and music industry.
While major labels attempt to eliminate the problem by taking pirates to court, many are coming to believe that there are better and more profitable approaches to take.
Recently, while intereviewed by the BBC, DJ and producer David Guetta said that the music industry should EMBRACE piracy - and that it contributes heavily to his success.
“If there was no piracy, why can I sell out 20,000 people every in Brazil? Is it because of how many records we sold in the shops? Of course not.”
Numerous studies have shown that so called "music pirates" spend more money on legal purchases, including concert tickets and merchandise, compared to their non-sharing counterparts.
That last sentence is worth reading again, as it is the exact opposite of everything we're led to believe by the film and music industry.
Piracy frequently serves as promotion for artists who can grow their user-base at a rapid pace and earn more revenue through live performances and merchandise.
Indeed, there may be exceptions to this rule. However it is becoming harder to deny that there are plenty of pirates among the music industry’s most loyal customers.
Guetta says: “I wish that every person who’s listening to my music would send me a little check. That would make me a very rich person, that would be wonderful. But at the same time this is impossible. You can’t fight progress, so you better embrace it”.