Targeted Content for Web and Print
Creating effective, goal-driven content for your website and business literature
What is Goal Driven Content?
"Content is King". If you have spent any time in web development or SEO circles this phrase may be familiar.
Any business website needs to get the right information across to its audience. Content can be used to inform, educate and sell products and services to customers you may or may not have met before
Goal driven content is simply the process of developing your website or print content in line with your objectives, to maximise the chance of your desired outcomes.
Our proof-reading service ensures that any published content is free of errors and is grammatically correct.
How Will My Company Benefit from Goal Driven Content?
The answer to this question depends on your goals! Long term objectives might include:
- Engaging with your target audience and developing sustainable relationships that deliver profitability and a healthy return on investment
- Establishing yourself / your company as an expert in your field
- Encouraging inbound links to your website for SEO purposes
- Developing persuasive content linked to consistent calls to action
In contrast, shorter term aims might include:
- Capturing the attention of your customers
- Making your company message easier to understand
- Persuading website visitors to signup for your newsletter
- Tempting customers to buy your product or try out your service
- Generating bursts of coverage from other websites
- Increasing brand awareness
We Can Help You Create Outstanding Content
We can develop - or help you develop - rich, high quality and remarkable content that attracts and fully engages your target audience.
Having reviewed your marketing and content strategy, we try to get maximum coverage for your content in places where your target audience will actually see and notice it. Our full service can develop engaging content for all channels - websites, promotions, printed materials and all kinds of social media activity.
Make the most of our expertise to optimise your web and print content, for search engine optimisation and an enviable reader following:
- Creating content from scratch
- Optimising existing content
- Training you or your team to create effective content
- Proof reading
- Social media / website content strategy
- A full range of graphics and branding services to complement any of the above
- We then focus on creating remarkable, rich, high quality content that attracts and fully engages with your target audience
- Finally we get maximum coverage for your content in places where your target audience will actually see it
Any of these services can be included as part of a service package and most are also available as stand-alone services. Please see below for a list of services that include or focus on goal driven content.
Enquire / More Information
For more information please contact Andrea or Paul on 0115 8088303 or message us via the website.
Our office is open 10am - 6pm Monday to Thursday and 10am - 2pm on Friday.
Items Tagged with 'Targeted Content for Web and Print'
News Items Tagged With Targeted Content for Web and Print
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Second Web Wednesday Seminar on Content Creation
Thursday 28 August 2014
Fresher & Prosper's second Web Wednesday seminar in a new series of free events targeting local businesses was entitled 'Creating Effective Online Content'
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One-Third of Events Attendees Disappointed, say Eventbrite
Monday 04 August 2014
According to a recent survey by Eventbrite, over one-third of people who attend business events feel disappointed by its content, so there is a large gap in the market for events that deliver.
Articles Tagged With Targeted Content for Web and Print
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Encourage Users to Click with Effective Text Links
Thursday 10 September 2015
Practical guidance on how to make text links more user friendly with correct wording and placement.
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Effective About Us Pages
Thursday 23 July 2015
About Us pages should play an important role in projecting your company at its best. In this article we’ll be covering what makes them successful.
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The Zen of Successful Business Websites
Thursday 23 April 2015
In this article we’re going to talk you through what makes a successful business website and how to make yours the best it can be: to outstrip your competitors and ensure your products and services are seen by your potential customers.
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A Beginners Guide To Producing Video Testimonials
Thursday 08 January 2015
This article gives you some practical guidance on how to produce an effective video testimonial.
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Twitter - How to Increase Your Click-Through Rates
Tuesday 09 December 2014
This article gives you some practical guidance on how to drive traffic to your website's blog via the popular microblogging platform Twitter
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Why is Social Media Good for Business?
Tuesday 02 December 2014
Social media is a place where friends, families and colleagues connect, and increasingly, for people to engage with businesses and organisations.
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How to Sidestep Banner Blindness
Tuesday 11 November 2014
Numerous studies have shown that online users are 'blind' to advertisements, so how can you engage your users without using ads?
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Why Blogging is Good for Business
Tuesday 04 November 2014
Many businesses start a blog and lose interest after a few months, or simply don't prioritise it, but this article shows you reasons why it's worth keeping it going.
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Website Images : Make them Work for You
Tuesday 28 October 2014
This article shows you how to use images that enhance your website and help visitors engage with your products and services
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How to Write an Effective Press Release Part 2: Practical Guidance
Tuesday 14 October 2014
Part 2 of our article on writing an effective press release gives you indepth guidance on how to format, structure and send your press release.
Ask an Expert Questions Tagged With Targeted Content for Web and Print
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Events Tagged With Targeted Content for Web and Print
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Learn practical and useful ideas on how to create content that is shareable and potentially contagious.
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This free seminar will show you how to create effective content that is reader-friendly and shareable online
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Free one to one session to answer any questions you have on our blogging for business seminar.
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Mix business with pleasure! Join our team for informal and friendly web advice sessions at quality public houses throughout Nottingham city centre.
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Learn how to use off page factors to improve your ranking in search engines such as Google, Bing & Yahoo.
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An introduction into goal driven blogging and how to choose the best platform according to your budget and resources.