Sales Driven E-commerce
Fine tuning your e-commerce store to maximise visitors, sales and profitability
What is Sales Driven E-commerce?
Online shopping is big business and counts for a large part of overall retail expenditure in the UK. Once a customer has landed on your site, ensuring that they can easily find the specific product they are searching for and are guided smoothly through the purchase process is not always as simple as it may first appear. Welcome to e-commerce!
A key goal of an e-commerce website is simply to prevent your customers becoming frustrated or distracted. Your e-commerce site should always be moving them forward; the back button is not your friend.
E-commerce is not about bells, whistles and features on a website. As in most other lines of business, perhaps more so, customer relations are vital.
How Will My Company Benefit from a Sales Driven Approach to E-commerce?
A sales driven approach has obvious benefits such as increased 'footfall', a higher conversion rate and increased value per purchase.
But the sales driven approach can also amplify the existing benefits of e-commerce to merchants. For example:
- Overcoming geographical limitations - your products are available to all at the click of a mouse.
- Lowering cost of sale
- Reducing barriers to purchase
- Creating distinct browsing paths to engage with different sections of your target market
- Effectively targeting promotions based on individuals' past behaviour
- Enabling instant changes to pricing, promotions, marketing and merchandise
- For smaller companies, helping to level the playing field with the 'big boys'
- Providing purchase-critical information on all of your products
How Can We Help You Achieve Sales Driven E-commerce?
Work with our team to define clear achievable goals for your e-commerce site - then implement steps to make these a reality. For example:
- Optimisation to maximise traffic
- Optimisation to maximise conversions
- Optimisation to maximise value per order
- E-commerce analytics and performance reporting
- Integrating e-commerce stores / paths with social media
- Optimising customer service systems
- Web reputation monitoring and management
Enquire / More Information
For more information please contact Andrea or Paul on 0115 8088303 or message us via the website.
Our office is open 10am - 6pm Monday to Thursday and 10am - 2pm on Friday.
Items Tagged with 'Sales Driven E-commerce'
Articles Tagged With Sales Driven E-commerce
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Attracting Buyers with Your Product Descriptions
Tuesday 30 September 2014
This article will show you how to make the most of your e-commerce site, with optimised product descriptions designed to help your visitors find exactly what they want, when they want it.
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Boost Sales with an Optimised Shopping Cart
Tuesday 12 August 2014
E-commerce is a growing online phenomenon showing no signs of slowing down. What seems like a simple linear process to the checkout to purchase items is actually full of user experience pitfalls - avoid the those pitfalls.
Team Members Tagged With Sales Driven E-commerce
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SEO, CMS & Systems Development Martyn Talbot
Martyn provides our clients with practical research and information pertaining to marketing, SEO and keyword analysis. He uses Microsoft's MVC to create efficient, flexible and user-friendly web apps. He also finds time to provide technical support in plain English. -
Content, Strategy & Development Jeanette Helen Wilson
Jeanette creates effective, targeted web and print content for our clients. An experienced tutor and trainer, she plays a key role in creating and delivering our seminar content. In her spare time, she patiently corrects spelling and grammatical errors for us and our clients.
Ask an Expert Questions Tagged With Sales Driven E-commerce
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Services Tagged With Sales Driven E-commerce
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Existing Store Optimisation
Our team can help you optimise your existing ecommerce store by improving your rankings in search engines, whilst simultaneously increasing enquiries, conversion rates and volume per purchase. -
Ecommerce Design & Deployment
If you don't already have an ecommerce store our team can help you get it right from the start. Our ecommerce stores are designed to maximise search engine performance, enquiries, order volume and value per order. -
Product Photography
Need professional product photography? Our experienced in-house photographer can help you stand out from the crowd with high quality images for web and print.
