Goal Driven Web Development
Fine tuning your web presence to maximise conversions, enquiries and sales
What is Goal Driven Web Development?
Your website needs a small number of clear and focused goals to be successful.
Your website goals will heavily influence the design, structure and content of your website and help define clear action paths for your visitors. Without clear objectives, a website can become sprawling and unfocused. Visitors may spend any length of time on your website but without taking the action(s) that you'd really like them to.
How Will My Company Benefit from Goal Driven Web Development?
Ultimately goal driven web development aims to increase profitability by influencing the way users interact with your website. By clearly defining website goals it gives your developers the best possible chance of achieving them.
Typical goals might include:
- Driving visitors to sign up to your free trial / podcast / mailing list
- Encouraging visitors to explore specific sub areas within your website
- Educating customers about the value / benefits offered by your product or service
- Driving visitors to a specific social media account
- Increasing the quantity / value of orders placed
- Maximising the amount of time spent on the site per visitor by x%
- Increasing the number of visitors to your website by x%
- Increasing enquiries / conversions by x%
We Can Help You Define and Achieve Your Website Goals
Our full service can help you define clear achievable goals for your web properties and implement steps to make these a reality, for example:
- Website design, build and deployment
- Website redesigns and optimisation
- E-commerce optimisation
- Website performance reporting
- Social media profile creation / development
- Developing a goal driven social media strategy
- Creating goal driven content for web or print
- A full range of graphics and branding services to complement any of the above
We highly recommend the use of tools such as Google Analytics that allow you to monitor vital statistics such as number of visitors (new and repeat visits), length of each visit, how they found your website in the first place and the amount of time spent on each page.
More in depth analytics can help you measure effectiveness of your website content (A/B split testing), and to what extent visitors are following the paths you've designed (funnelling).
Any of these services can be included as part of a service package and most are also available as stand-alone services. Please see the services tab below, for a list of services that include or focus on goal driven web development.
Enquire / More Information
For more information please contact Andrea or Paul on 0115 8088303 or message us via the website.
Our office is open 10am - 6pm Monday to Thursday and 10am - 2pm on Friday.
Items Tagged with 'Goal Driven Web Development'
News Items Tagged With Goal Driven Web Development
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New LocalPI Websites Rolling Out for RIDING
Saturday 10 October 2015
Over a year in development, the new LocalPI websites are finally being rolled out
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January Sale 2014
Wednesday 31 December 2014
Our January Sale gives sole traders and micro-business in Nottinghamshire 50% discount across all our website packages - offer ends 31st Jan 2015
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Latest Web Wednesday seminar: The Zen of Web Success
Thursday 09 October 2014
Fresher and Prosper's Web Wednesday seminars continued last night with “The Zen of Web Success”.
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Web Wednesday Seminar on The Art of Viral Content
Thursday 25 September 2014
Fresher & Prosper continue their free Web Wednesday seminars with the third seminar in the series entitled 'The Art of Viral Content' .
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Fresher & Prosper Feedback Competition
Tuesday 09 September 2014
Fresher & Prosper's recently launched new website is looking for people to take part in a feedback questionnaire
Articles Tagged With Goal Driven Web Development
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The Zen of Successful Business Websites
Thursday 23 April 2015
In this article we’re going to talk you through what makes a successful business website and how to make yours the best it can be: to outstrip your competitors and ensure your products and services are seen by your potential customers.
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Popular Website Feature can be a Usability and SEO Nightmare
Tuesday 26 August 2014
Carousels, or 'rotating offers' - popular on many websites - can damage both usability and search engine optimisation if not implemented correctly
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The Best Keywords for Your Site in 2014
Tuesday 05 August 2014
How to rank highly for your chosen keywords in 2014? Martyn Talbot guides you through the tricky terrain of SEO as it stands today.
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How to Design Your Website With Individual Differences in Mind
Friday 13 June 2014
This article looks at different personality types in your target audience, and tells you what you can incorporate in your website design to cater to their individual needs
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5 Reasons Why Being a Do-Gooder Can Help Your SEO
Monday 26 May 2014
This article shows you how understanding your customers' needs on and off-line can help your website prosper in search engines and in the minds of your target audience
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5 Things to Drive You Mad about Website Colours and what to do about Them
Monday 28 April 2014
Five potential pitfalls you may encounter when choosing colours for your website and how to address them.
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10 Questions Your Homepage Should Answer (So Your Visitors Don't Even Have to Ask Them)
Friday 25 April 2014
Ensure users landing on your site for the first time can find what they need... quick !
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10 Essentials Every Website Needs
Monday 14 April 2014
10 useful tips to help you design your site with your users in mind.
Ask an Expert Questions Tagged With Goal Driven Web Development
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Events Tagged With Goal Driven Web Development
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Learn how to build and deploy your own website using this popular open source management system. 3 day course with a free month of aftercare.
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Mix business with pleasure! Join our team for informal and friendly web advice sessions at quality public houses throughout Nottingham city centre.