Articles
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The Priming Effect: Part Two - Make it Work for You
Thursday 09 June 2016
In Part One, we talked about the concept of priming and how its used to influence people’s impressions of brands and companies. Part two gives practical guidance on how you can put this into practice.
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The Priming Effect: Part 1- Make it Work For You
Wednesday 08 June 2016
In Part One we'll discuss what priming is, how powerful it can be in influencing people’s attitudes and behaviours, and how it can also be used to give people a subtle nudge in your direction when it comes to buying online.
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How to Plan a Blog Strategy
Monday 04 April 2016
Blogging is a great way to engage an audience. Done well, it can increase traffic to your website by a huge 81%. This article give practical guidance on how to plan a successful blog strategy.
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The Psychology of Decisions: Part Two
Monday 21 March 2016
In Part One, we looked at how using a subtle blend of psychology and simple, high-quality content can help to woo potential customers. In Part Two, we’re going to talk about how your website can enable the decision-making process, helping your potential customers on the smooth path to purchase...
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The Psychology of Decisions - Part One
Monday 14 March 2016
Savvy web designers and copywriters use a subtle blend of psychology and simple, high-quality content to woo their potential customers. In part one, this article explains how.
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How Humanising Products Can Help Them Sell
Monday 29 February 2016
This article explores the idea of anthropomorphisation, the mental process of perceiving objects as having 'human' qualities. It goes on to discuss how giving your products human-like qualities can increase your sales and the loyalty of your customers.
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Define and Build Your Target Audience
Monday 15 February 2016
If you’re a relatively new or start-up business, this article offers practice guidance on identifying your target audience and building a customer base
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Discover Instagram For Business
Monday 08 February 2016
Are you wondering what Instagram is all about, not sure if it's the right platform for your business? Follow our practical guidance on what the app has to offer, how to get started and how to build followers.
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What is Behavioural Web Design?
Thursday 28 January 2016
Behavioural Web Design sheds new light on design theory - demonstrating that our decisions are rarely as rational and conscious as we might think.
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LinkedIn for Business – Follow, Connect and Engage
Monday 18 January 2016
In Part Two “LinkedIn for Beginners”, we'll be giving practical guidance on finding the right people, how to make a good impression and developing lasting relationships.
