Creating Better Content
Practical guides on how to plan and create effective content, for both your users and search engines.
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How to write a unique blog
Friday 31 March 2017
Follow our guidelines on how to successfully Blog for business, creating interesting articles your readers can't get enough of.
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5 Ways to Make Your Blog Stand Out
Monday 13 March 2017
With so many blogs out there, how can you make yours stand out from the crowd? Follow our tips to get your blog noticed.
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How to Deliver a Winning Email Newsletter
Monday 06 February 2017
Learn how to maximise customer engagement and encourage sales with a regular e-newsletter.
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Choosing Images for Successful Online Marketing
Monday 31 October 2016
Even the most engaging, well written piece of content can be significantly enhanced with the right image at the forefront. Here’s how you can choose the best images to help deliver your online content with extra punch.
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How to Calm Online Customers' Anxieties
Thursday 07 July 2016
Trust issues, hidden costs and lack of information can have a negative effect on prospective customers. We'll show you how to calm customers' natural anxieties and answer their questions to help them focus on their objectives.
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Embrace Social Media for a More Profitable Future
Thursday 23 June 2016
Practical guidance for your online business - How to use social media marketing to get to the heart of your customers' needs, helping you to generate brand awareness and secure more sales.
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The Priming Effect: Part Two - Make it Work for You
Thursday 09 June 2016
In Part One, we talked about the concept of priming and how its used to influence people’s impressions of brands and companies. Part two gives practical guidance on how you can put this into practice.
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The Psychology of Decisions: Part Two
Monday 21 March 2016
In Part One, we looked at how using a subtle blend of psychology and simple, high-quality content can help to woo potential customers. In Part Two, we’re going to talk about how your website can enable the decision-making process, helping your potential customers on the smooth path to purchase...
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The Psychology of Decisions - Part One
Monday 14 March 2016
Savvy web designers and copywriters use a subtle blend of psychology and simple, high-quality content to woo their potential customers. In part one, this article explains how.
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How Humanising Products Can Help Them Sell
Monday 29 February 2016
This article explores the idea of anthropomorphisation, the mental process of perceiving objects as having 'human' qualities. It goes on to discuss how giving your products human-like qualities can increase your sales and the loyalty of your customers.
