Articles Published by Martin Hansen-Lennox
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How to Deliver a Winning Email Newsletter
Monday 06 February 2017
Learn how to maximise customer engagement and encourage sales with a regular e-newsletter.
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How to Calm Online Customers' Anxieties
Thursday 07 July 2016
Trust issues, hidden costs and lack of information can have a negative effect on prospective customers. We'll show you how to calm customers' natural anxieties and answer their questions to help them focus on their objectives.
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The Psychology of Decisions - Part One
Monday 14 March 2016
Savvy web designers and copywriters use a subtle blend of psychology and simple, high-quality content to woo their potential customers. In part one, this article explains how.
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User Friendly Error Messages
Friday 14 August 2015
Error messages can leave users feeling frustrated, often causing them to abandon the page. We'll show you how to avoid this problem and help you turn desertion into conversion.
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Simple Steps For Search Engine Optimisation
Monday 01 June 2015
Gain a higher ranking in search engines such as Google by learning theses basic steps to optimise your web presence
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Responsive Web Design vs Mobile Apps
Monday 09 March 2015
This article looks into the benefits of responsive web design and compares it to dedicated smart phone apps – which is right for you?
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Why is Social Media Good for Business?
Tuesday 02 December 2014
Social media is a place where friends, families and colleagues connect, and increasingly, for people to engage with businesses and organisations.
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How Helping Others Can Help Your Business Grow
Tuesday 21 October 2014
With sales spiel more and more out of fashion, how can you grow your business and sell your products without being pushy? This article shows you how...
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6 Things Your Web Designer Should do for You
Tuesday 16 September 2014
Detailing six main areas, this article discusses what your web designer should offer you, and gives you practical guidance to help you get the best possible experience as a client
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5 Ways to Kick-Start a Conversation With Your Target Audience
Tuesday 22 July 2014
You have a website and a blog, but how do you get readers engaged with your content, and strike up a two-way conversation with them? This article gives you some hints and tips about how to do it
