5 Ways to Start Your Own Blog

Published Mon 30 Jan by Jeanette Helen Wilson in Marketing More Effectively

It's common knowledge that blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers. Follow our quick tips to help you get started.

1. Read and Research

Before you embark on your own blog, do your homework. Look at other blogs in your field that are doing well (have lots of followers, are shared on social media) and see how they're doing it. What's their angle, what tone do they adopt (informal, humorous or serious), who are their followers?

2. Know Your Stuff

Make sure you know what you're talking about and have some expertise in your field. It's good to sound like an authority and this can't be done overnight, so get reading and researching on your subject.

3. Pitch to Your Audience

The main thing about blogs is their focus on the reader, that's your valued customers of the present and the future! Get to know who your target audience is and what they want to know about by reading and commenting on their blog posts, and seeing what other are saying.

4. Speak Your Customer Language

Focus on your readers from the beginning. If your text is too much 'I' and not enough 'you', change your focus.

5. Don't Put Off Blogging

The best way to get started is to just try and see how it goes. You might waiting forever if you refuse to post until you have the perfect blog. These things take time and patience!